Contact:

Shawn Maloney
626.821.0570

PDF Version:

Siimpel annnounces hiring of Chee Kwan as new CEO

ARCADIA, Calif., March 10, 2008 -- Siimpel Corporation has announced that Chee Kwan has joined the company as chief executive officer. He will also become a member of the company's board of directors.

For the past 15 years, Kwan spent his career at at Conexant Systems Inc. in a variety of positions, where he was most recently senior vice president and general manager of the Embedded Wireless Networking business unit. During his tenure at Conexant, Kwan held several other key positions including vice president and business director of the company's Broadband Access products and in areas of increasing responsibilities for product management, marketing, business and technology development.

Prior to Conexant, Kwan held engineering positions at several companies working primarily in the areas of telecommunications and networking technologies. Kwan graduated with an engineering degree from Harvey College and completed requirements for an economics degree from the Claremont Colleges.

"I am excited to join Siimpel as chief executive officer and participate in the market inflection possibilities that Siimpel's product technology brings to the cellphone camera industry. I would like to thank the Siimpel board of directors for giving me the opportunity to lead a highly talented and committed team and to apply my experiences in the high volume semiconductor industry ", Kwan said. "The innovation of MEMS technology brought about by the Siimpel team is going to redefine the consumer experience in the convergence of features within the cellphone market".

Acting CEO Tony Tang, a founder of Siimpel who will continue in the role of Chief Operations Officer, noted, "We look forward to Chee's direction and guidance as Siimpel makes the critical transition from a new technology developer to a commercial product company".

Troy Fukumoto, member of the Board of Directors and head of the CEO search committee added, "Chee's significant domain knowledge, relationships, and experience in the mobile device space will greatly benefit Siimpel's next phase of growth into the wireless market."



July 9, 2008
Siimpel and Vistapoint Technologies raise the performance bar for camera phones

March 10, 2008
Siimpel annnounces hiring of Chee Kwan as new CEO

October 23, 2007
Motorola Invests in Siimpel